|
|||||
|
|
Actionable marketing knowledge: A close reading of representation,knowledge and action in market research |
|
| Affiliation: | 1. KEDGE Business School, Bordeaux, 680 Cours Libération, 33405 Talence, France;2. Hanken School of Economics, P.O. Box 479, Arkadiankatu 22, 00101 Helsinki, Finland |
| Abstract: | |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ | |