Does brand partnership create a happy marriage? The role of brand value on brand alliance outcomes of partners 期刊界 All Journals 搜尽天下杂志传播学术成果专业期刊搜索期刊信息化学术搜索

Does brand partnership create a happy marriage? The role of brand value on brand alliance outcomes of partners

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收稿时间：	2016-01-30
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