Toward upgrading the quality of consumer decision-making |
| |
Authors: | James B Wiley PhD |
| |
Institution: | (1) Temple University, Philadelphia, USA |
| |
Abstract: | This paper explores the notion of consumer informations systems as a framework for studying consumer behavior. It is argued
that this approach may be a particularly productive one for those interested in improving the quality of consumer decision-making. |
| |
Keywords: | |
本文献已被 SpringerLink 等数据库收录! |
|