Business Intelligence versus Entrepreneurial Competitive Intelligence and International Competitiveness of North African SMEs

This paper aims to analyze the effects of different devices of business intelligence and entrepreneurial competitive intelligence on the international competitiveness of 300 North African SMEs. Furthermore, we will try through this paper to examine the mechanical role of the internal audit of entrepreneurial competitive intelligence in the packaging of such effects. The originality of this research lies in the attempt to better understand theoretically and empirically the particularities of each of the concepts related to entrepreneurial competitive intelligence and its internal audit on one side and its effects on the international competitiveness based on export intensity on the other side. Our results show that the competitive position of North African SMEs is strongly dependent on the entrepreneurial competitive intelligence approach because it includes essential additional actions which refer not only to a defensive attitude but also and potentially to entrepreneurial orientation.