| 绿色农产品原产地效应与品牌策略初探 |
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| 引用本文： | 靳明,周亮亮.绿色农产品原产地效应与品牌策略初探[J].财经论丛,2006(4):84-90. |
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| 作者姓名： | 靳明 周亮亮 |
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| 作者单位： | 浙江财经学院政府管制与公共政策研究中心,浙江,杭州,310018;浙江财经学院政府管制与公共政策研究中心,浙江,杭州,310018 |
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| 基金项目： | 教育部人文社科资助项目(03JD840008)，浙江省社科规划重点资助项目(Z03GL15)，浙江省科技计划资助项目(2004C30015) |
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| 摘 要： | 产品原产地是影响消费者购买决策的重要因素之一。绿色农产品具有明显的地理区域特征,其产品质量特征与特定生产加工区域的地理环境和自然资源条件密切相关,原产地效应更加突出。本文在分析绿色农产品原产地效应及其特点的基础上,提出了绿色农产品原产地品牌构建的意义和策略。
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| 关 键 词： | 绿色农产品 原产地 原产地效应 原产地品牌 品牌策略 |
| 文章编号： | 1004-4892(2006)04-0084-07 |
| 收稿时间： | 05 10 2006 12:00AM |
| 修稿时间： | 2006年5月10日 |
Analysis on Country of Origin Effect of Green Agri - food and Brand Strategy |
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| JIN Ming,ZHOU Liang-liang.Analysis on Country of Origin Effect of Green Agri - food and Brand Strategy[J].Collected Essays On Finance and Economics,2006(4):84-90. |
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| Authors: | JIN Ming ZHOU Liang-liang |
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| Institution: | Centre for Research in Government Regulation and Public Policy, Zhejiang University of Finance and Economics, Hangzhou 310018, China |
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| Abstract: | Product's country of origin is one of the most important factors that impacts customers'decision.Green agri-food has evident geography traits.The reason why country of origin effect is much more evident to green agri-food is its quality closely related to the region geography circumstance and nature resources condition.This paper brings forward the significance and strategy of building green agri-food's country of origin brand based on the analysis of green agri-food's country of origin effect. |
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| Keywords: | green agri-food country of origin country of origin effect country of origin brand brand strategy |
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