An analysis of the temporal stability and structural reliability of metric conjoint analysis procedures |
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Authors: | R Kenneth Teas |
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Institution: | (1) Iowa State University, Ames, USA |
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Abstract: | The purpose of this study was to extend previous research on conjoint measurement temporal stability and structural reliability.
The primary issues examined concerned the within-subject temporal stability and structural reliability of metric conjoint
measurement for models containing interaction terms and for models that are severely misspecified via the omission of important
attributes. The metric conjoint measurement results exhibited high temporal stability and structural reliability. |
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Keywords: | |
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