Choice in Computer-Mediated Environments |
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| Authors: | Winer Russell Deighton John Gupta Sunil Johnson Eric Mellers Barbara Morwitz Vicki O'Guinn Thomas Rangaswamy Arvind Sawyer Alan |
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| Institution: | (1) School of Business, University of California, 350 Barrows Hall, Berkeley, CA, 94720;(2) USA;(3) University of Michigan, USA;(4) University of Pennsylvania, USA;(5) Ohio State University, USA;(6) New York University, USA;(7) University of Illinois, USA;(8) Penn State University, USA;(9) University of Florida, USA |
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| Abstract: | In the last several years, the increased diffusion of computer andtelecommunications technologies in businesses and homes has produced newways for organizations to connect with their customers. These computermediated environments (CMEs) such as the World Wide Web raise new researchquestions. In this paper, we examine the potential research issuesassociated with CMEs in five areas: (1) decision processes, (2) advertisingand communications, (3) brand choice, (4) brand communities, and (5)pricing. |
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| Keywords: | consumer choice Internet |
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