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也谈改善旅游市场信息不对称——兼与陈丕积同学商榷
引用本文:王娟,张超. 也谈改善旅游市场信息不对称——兼与陈丕积同学商榷[J]. 旅游学刊, 2002, 0(1)
作者姓名:王娟  张超
作者单位:南开大学旅游学系 天津300071(王娟),南开大学旅游学系 天津300071(张超)
摘    要:改善旅游市场信息不对称现象 ,是规范旅游市场 ,维护良好市场秩序的保证。但在改善旅游市场信息不对称的过程中 ,政府行为应该如何界定 ,完善市场信息的主体究竟是谁 ,却是值得我们思考的问题。本文从陈丕积同学的文章入手 ,阐述了政府行为的局限性 ,以及市场自律和第三方力量在改善市场信息不对称过程中所起的作用 ,并指出只有三个空间主体共同努力 ,相互之间良性互动 ,才能最大限度地减少市场信息不对称现象所造成的危害

关 键 词:旅游市场  信息不对称  政府行为  市场机制  第三方力量

Another Discussion on Ameliorating the Information Asymmetry of the Tourism Market
WANG Juan,ZHANG Chao. Another Discussion on Ameliorating the Information Asymmetry of the Tourism Market[J]. Tourism Tribune, 2002, 0(1)
Authors:WANG Juan  ZHANG Chao
Abstract:The amelioration of the information asymmetry in tourism market is the demand of standardizing tourism market and maintaining market in order.However,it deserves making further thinking how to define government administrative behavior and who on earth the activists are during the course of amelioration.This study starts from Mr.Chen's article and explicates the restriction of government behavior,the role of market mechanism and the third party in amelioration.It also points out that the damage caused by asymmetrical information can be reduced to its minimum through efforts and interaction of three spatial bodies.
Keywords:tourism market  information asymmetry  government administrative behavior  market mechanism  the third party
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