| 基于软系统方法的企业营销风险识别研究 |
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| 引用本文： | 丁德臣,王兴元. 基于软系统方法的企业营销风险识别研究[J]. 浙江工商职业技术学院学报, 2012, 11(2): 1-4 |
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| 作者姓名： | 丁德臣 王兴元 |
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| 作者单位： | 山东大学管理学院,山东济南,250100 |
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| 基金项目： | 国家自然科学基金资助项目“基于生态隐喻的品牌管理理论方法及实证研究”(编号70872062/G020802)阶段性研究成果 |
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| 摘 要： | 营销风险识别是企业营销风险管理的基础和起点,而现有研究企业营销风险识别的文献较少.本文提出的基于软系统方法的营销风险识别方法,为企业营销风险识别提供了一条有效的探索途径.
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| 关 键 词： | 营销风险 风险识别 软系统方法 |
On the Enterprise Marketing Risk Identification Based on the Soft System Thinking |
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| DING De-chen , WANG Xing-yuan. On the Enterprise Marketing Risk Identification Based on the Soft System Thinking[J]. Journal of Zhejiang Business Technology Institute, 2012, 11(2): 1-4 |
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| Authors: | DING De-chen WANG Xing-yuan |
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| Affiliation: | (School of management,Shandong University,Jinan 250100,China) |
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| Abstract: | Although enterprise marketing risk identification is the very base of enterprise marketing risk management,few study attaches great importance to enterprise marketing risk identification at present.The paper puts forward a new method,that is an enterprise marketing risk identification method based on the Soft System Thinking,which provides an efficient way to distinguish enterprise marketing risk. |
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| Keywords: | marketing risk risk identification Soft System Thinking |
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