The RNID's customer care initiative

The Royal National Institute for Deaf People (RNID) like many charities is increasingly providing services under contract to both the public and commercial sector, which is why it has been pioneering a major customer care programme in the charity sector. It is the UK's largest not-for-profit service-providing organisation for deaf and hard of hearing people. Its mission is to earn recognition from deaf people as the key organisation promoting their access to society. Its recently introduced Customer Care Initiative is one of the main cornerstones in its plan to turn this mission into reality.