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‘Meeting need: Successful charity marketing’ |
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| Authors: | Giles Pegram |
| Abstract: | Ian Bruce (ICSA/Prentice Hall (Charities Management Series), Hemel Hempstead, UK; 1994; ISBN 1 872860 58 3; 292 pp; paperback; £17.95; hot line ordering No. +1442 881883) |
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