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| 我国近年来电力营销模式的特征及发展趋势分析 | |
| 引用本文： | 刘思强,龙罡,李湘祁. 我国近年来电力营销模式的特征及发展趋势分析[J]. 电力技术经济, 2006, 18(5): 38-40,56 |
| 作者姓名： | 刘思强 龙罡 李湘祁 |
| 作者单位： | 1. 长沙理工大学管理学院,湖南,长沙,410077 2. 常德电业局,湖南,常德,415000 3. 湖南省电力公司电力交易中心,湖南,长沙,410007 |
| 摘 要： | 为适应电力市场发展的需要,电力企业的营销模式正经历着从生产经营到市场营销经营的转变、从粗放型的经营到精细型的营销管理的转变,在不同的阶段电力企业的营销模式呈现不同的特征。大营销,大服务是电力企业营销模式发展的方向,其目标就是要促进电力资源的合理利用,从而提高企业效益,服务我国经济社会的发展需要。 |
| 关 键 词： | 电力 营销模式 大营销 发展趋势 |
| 文章编号： | 1008-1682(2006)05-0038-03 |
| 修稿时间： | 2006-09-01 |
Analysis on Property and Development Trend of Power Marketing Model of Our Country in Recent Years |
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| LIU Si-qiang,LONG Gang,LI Xiang-qi. Analysis on Property and Development Trend of Power Marketing Model of Our Country in Recent Years[J]. Electric Power Technologic Economics, 2006, 18(5): 38-40,56 | |
| Authors: | LIU Si-qiang LONG Gang LI Xiang-qi |
| Abstract: | To meet the needs of power market development,the marketing model of power utilities is experiencing transition from production operation to marketing operation and from extensive operation to intensive operation.There are different properties of marketing models at different development stages.Total marketing and total service are the direction for development of marketing model and the aims of it are to promote reasonable utilization of power resources and hence to improve the benefits of enterprise and to serve the development needs of our socialist economy. |
| Keywords: | electric power marketing model total marketing development trend |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |