| 谈行为财务理论的发展及应用 |
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| 引用本文： | 汪群.谈行为财务理论的发展及应用[J].特区经济,2007,225(10):277-279. |
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| 作者姓名： | 汪群 |
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| 作者单位： | 铜陵学院,会计学系,安徽,铜陵,244000 |
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| 摘 要： | 为了更好地解释和预测财务主体的实际决策行为,财务学研究者们发展了一个新的研究范式:行为财务。本文在已有的理论基础上,提出行为财务理论和方法的发展导向,着重论述行为财务理论在公司理财中的应用,并进一步指出在我国研究行为财务理论的实践意义。
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| 关 键 词： | 行为财务 有限理性 决策行为 |
On finance theory's development and application |
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| Wang Qun.On finance theory''''s development and application[J].Special Zone Economy,2007,225(10):277-279. |
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| Authors: | Wang Qun |
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| Abstract: | In order to better explain and predict the actual decision-making behavior of the financial mainstay,finance researchers have developed a new paradigm: Behavioral Finance.Based on it,this paper has proposed the development orientation of theory and method on Behavioral Finance.We focus on the application of behavioral finance theory in corporate financial management.Moreover,we show the practical significance in the study of Behavioral Finance in China. |
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| Keywords: | Behavioral Finance limited rationality decision - making behavior |
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