Underlying dimensions of barriers to market entry in consumer goods markets |
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| Authors: | Fahri Karakaya Michael J Stahl |
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| Institution: | (1) University of Massachusetts Dartmouth, North Dartmouth, USA;(2) University of Tennessee, Tennessee, USA |
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| Abstract: | The importance and underlying dimensions of twenty-five market entry barriers in consumer markets were examined through a
survey of marketing executives from 151 U.S. firms. The results indicate that there are three major underlying dimensions
of entry barriers. |
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| Keywords: | |
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