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软件商业模式与操作系统的市场结构——Windows与Linux两种模式的比较研究
引用本文:史晋川 刘晓东. 软件商业模式与操作系统的市场结构——Windows与Linux两种模式的比较研究[J]. 财贸经济, 2005, 0(4): 66-71,F003
作者姓名:史晋川 刘晓东
作者单位:[1]浙江大学经济学院教授,310027 [2]浙江大学经济学院博士生,310027
摘    要:本文通过将网络外部性和产品纵向差异化引入传统的豪泰林模型,比较了Linux和Windows两种软件商业模式,进而研究了操作系统市场结构的决定因素和形成机理:在操作系统市场,软件厂商采取不同的商业模式竞争,不同的商业模式内生了软件厂商不同的竞争优势,从而在不同的操作系统市场呈现出双寡头竞争和单寡头垄断两种主要的市场结构。

关 键 词:Windows Linux 操作系统 商业模式 市场结构 软件厂商 豪泰林模型 纵向差异化 网络外部性 双寡头竞争 形成机理 决定因素 竞争优势 寡头垄断 内生

Network Externalities, Software Business Models and the Market Structure of Operation System Markets: A Comparative Research of Windows and Linux
SHI Jinchuan,LIU Xiaodong Zhejiang University. Network Externalities, Software Business Models and the Market Structure of Operation System Markets: A Comparative Research of Windows and Linux[J]. Finance & Trade Economics, 2005, 0(4): 66-71,F003
Authors:SHI Jinchuan  LIU Xiaodong Zhejiang University
Affiliation:SHI Jinchuan,LIU Xiaodong Zhejiang University,310027
Abstract:By establishing a Hotelling model based on network externalities and vertical differentiation, the authors of this paper compare Windows software business model with Linux software business model, study the determining factors and formative mechanism of the market structure of operating system markets.It is found that in operating system markets, software corporations compete by choosing different business models,which lead to different competitive advantages, thus two dominating market structure in operating system markets comes into being: Duopoly and monopoly.
Keywords:Network Externalities  Windows   Linux    Software Business Model
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