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Group Consensus: The Impact of Multiple Dialogues
Authors:William B Martz Jr  Morgan M Shepherd
Institution:(1) College of Business, University of Colorado, Colorado Springs, 1420 Austin Bluffs Parkway, P.O. Box 7150, Colorado Springs, Colorado 80933-7150, USA
Abstract:The research results on group consensus have been ambiguous within the field of Group Support Systems (GSSs). Some research studies have shown that groups using multiple communication channels produce more ideas, and more unique ideas than groups using a single communication channel. In addition, a second set of research findings have shown that groups using GSSs report group members hold ldquoless consensusrdquo with the group's decision. This research studies more closely how these two characteristics; communication channel and consensus, interact. Specifically, can ldquoless consensusrdquo be a function of the choice of channels used in problem solving. The results show that groups using a single communication channel generate more actual consensus than groups using multiple communication channels. Furthermore, the single channel discussions provide more integrative comments and these integrative comments may help explain the difference in consensus. These results suggest that those striving for consensus from group members should consider production methods used to create the information that is to be used in the decision.
Keywords:consensus  group support systems  multiple channel  satisfaction
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