| 树品牌,促进中国房地产市场的发展 |
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| 引用本文： | 梁燕燕.树品牌,促进中国房地产市场的发展[J].科技和产业,2009,9(6):24-26. |
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| 作者姓名： | 梁燕燕 |
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| 作者单位： | 湛江师范学院,广东,湛江,524048 |
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| 摘 要： | 品牌已经成为企业竞争的一种手段,但中国房地产市场对企业品牌的塑造认识不够,本文通过对品牌作用、地产市场现状进行论述,提出了中国房地产企业应如何塑造企业品牌。
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| 关 键 词： | 品牌 房地产产品 产品组合 主副品牌 |
Tree Brand,Promote the Development of China's Real Estate Market |
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| LIANG Yan-yan.Tree Brand,Promote the Development of China's Real Estate Market[J].SCIENCE TECHNOLOGY AND INDUSTRIAL,2009,9(6):24-26. |
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| Authors: | LIANG Yan-yan |
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| Institution: | Zhangjiang Normal University;Zhanjiang Guangdong 524048;China |
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| Abstract: | The brand as has become a means of enterprise competitiveness, the Chinese real estate market to create brand awareness of enterprises is not enough. in this article ,to the role of the brand and on the status of the property market, the China real estate how to shape the corporate brand. |
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| Keywords: | brand real estate product product mix vice brand concept |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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