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| 打破奢侈的逻辑 | |
| 引用本文： | 柴文静.打破奢侈的逻辑[J].21世纪商业评论,2010(7):62-67. |
| 作者姓名： | 柴文静 |
| 摘 要： | 从一个美国本土市场中暮气沉沉、毫无特色的中间品牌，华丽变身为全球一线奢侈品牌，Coach的转型是每个希望实现品牌升级、甚至能够跻身奢侈品牌之列的中国企业都不该错过的故事。 |
| 关 键 词： | 逻辑 奢侈品牌 本土市场 品牌升级 中国企业 |
COACH:Breaking the Law of Luxury |
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| Abstract: | The transformation of COACH from a declining brand to a first-class luxury brand has become a inspiring story for those Chinese counterparts which are struggling to edge themselves to the world-class luxury market. |
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| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |