打破奢侈的逻辑 |
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引用本文: | 柴文静. 打破奢侈的逻辑[J]. 21世纪商业评论, 2010, 0(7): 62-67 |
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作者姓名: | 柴文静 |
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摘 要: | 从一个美国本土市场中暮气沉沉、毫无特色的中间品牌,华丽变身为全球一线奢侈品牌,Coach的转型是每个希望实现品牌升级、甚至能够跻身奢侈品牌之列的中国企业都不该错过的故事。
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关 键 词: | 逻辑 奢侈品牌 本土市场 品牌升级 中国企业 |
COACH:Breaking the Law of Luxury |
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Abstract: | The transformation of COACH from a declining brand to a first-class luxury brand has become a inspiring story for those Chinese counterparts which are struggling to edge themselves to the world-class luxury market. |
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