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E-banking in transition economies: The case of Romania
Authors:Cǎlin Gurǎu
Affiliation:1.Lecturer in Marketing, School of Management, Heriot-Watt University, Riccarton,Edinburgh,UK
Abstract:Internet banking is one of the newest Internet technology applications, which promises multiple benefits both for the financial institutions and for clients. In the last five years a large number of banks have launched websites, offering online banking services. While the implementation and functioning of these digital systems seem to be relatively smooth in the developed economies, the situation may be different in countries with economies in transition. The present paper investigates and analyses the specific conditions of an economy in transition (Romania), and the appropriate strategies for the implementation and use of e-banking services.
Keywords:
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