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网秦怎么找洋CEO
引用本文:程苓峰.网秦怎么找洋CEO[J].IT经理世界,2012(17):28+14-28.
作者姓名:程苓峰
摘    要:这需要愿景、战略和计划,职责和目标,更重要的是信任。 网秦已经完成了中国互联网最大规模的引入洋高管的行动:Galaxy之父,三星移动前首席产品技术官和首席战略官Omar Khan出任联席CEO,负责欧美发达国家市场。另一位联席CEO是创始人林宇,负责发展中国家。微软windowsphone的市场总经理GavinKim出任首席产品官。三星移动前负责新产品研发的Conrad Edwards出任首席体验官。这三人也在招募更多的外籍员工,他们已经组建了一个国际化的团队。

关 键 词:CEO  新产品研发    国家市场  中国互联网  首席战略官  发展中国家  最大规模

Umeox’s new way out
Abstract:People still recall the computer hardware competition several years ago,and today,the mobile phone market is repeating it.All the media and customers care about mobile phones are hardware parameters:pixel number,processor frequency,ROM size...it seems that hardware is the only thing that can represent a mobile phone.Though none of these parameter-equipped mobile phones made much profit and all companies complained about the disastrous results of homogeneity competition,few was willing to make the change until a company named UMEOX came out.Shao Guoguang,founder of UMEOX Mobile Limited started his business in the mobile phone accessories sector before he shifted to mobile phone manufacturing for the overseas market.Today,lots of strange mobile phones are displayed in Shao Guoguang’s office,as many of them are quite popular in the overseas market because of distinctive function,design or something else but hardware parameter."For the time being,mobile phones can win customers with low price,but in the long term,the design,function and even some kind of culture they represents will better convince the customers," said Shao Guoguang.This passage will reveal what UMEOX has done to carve out a new way.
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