| 国际营销的战略抉择 |
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| 引用本文： | 费明胜. 国际营销的战略抉择[J]. 安徽商贸职业技术学院学报(社会科学版), 2005, 4(1): 18-21 |
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| 作者姓名： | 费明胜 |
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| 作者单位： | 五邑大学,管理学院,广东,江门,529020 |
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| 摘 要： | 企业开展国际营销,首先必须解决国际营销的战略层面问题.本文就国际营销市场扩张模式、营销标准化与本土化、品牌战略模式的战略抉择问题进行了分析,并提出了战略抉择的建议.
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| 关 键 词： | 国际营销 市场扩张模式 营销标准化与本土化 品牌战略模式 |
| 文章编号： | 1671-9255(2005)01-0018-04 |
| 修稿时间： | 2004-11-25 |
Strategic Choice of International Marketing |
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| FEI Ming-sheng. Strategic Choice of International Marketing[J]. Journal of Anhui Business College of Vocational Technology, 2005, 4(1): 18-21 |
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| Authors: | FEI Ming-sheng |
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| Affiliation: | Management School of Wuyi University;Jiangmen 529020;China |
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| Abstract: | To develop international marketing, enterprises must solve the problems on strategic level firstly. The paper analyzes the strategic choices of expansion modes of international market, standardization and localization of marketing and the modes of brand strategies for international marketing, and puts forward some proposals. |
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| Keywords: | international marketing expansion mode of marketing standardization and localization of marketing modes of brand strategies |
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