| 阿迪达斯的快速反击战 |
| |
| 引用本文： | 房煜.阿迪达斯的快速反击战[J].中国企业家,2011(17):86-89,20. |
| |
| 作者姓名： | 房煜 |
| |
| 作者单位： | 《中国企业家》编辑部 |
| |
| 摘 要： | 一年前,西班牙队（阿迪达斯赞助）成为历史上第八个世界杯冠军,此时欢呼胜利的,不仅有西班牙人,还有来自德国的在阿迪达斯总部工作的员工们——虽然德国队彼时刚被西班牙淘汰出局。
|
| 关 键 词： | 阿迪达斯 快速反击 西班牙队 西班牙人 德国队 世界杯 |
A New Strategy for Adidas |
| |
| Abstract: | A year ago,the Adidas sponsored Spain football team beat out all others to become the champions of the 2010 World Cup.At that time not only was all of Spain rejoicing, but also all the employees at Adidas headquarters in Germany.With the slowed growth of the global sporting goods market that began with the arrival of the financial crisis in 2008,this was just the kind of landmark victory that they needed to beat their rivals Nike. However,victory in Africa could not change the frustrating news coming out of... |
| |
| Keywords: | |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
