| 房地产开发经营的顾客满意管理研究 |
| |
| 引用本文： | 旷开萃,尤建新.房地产开发经营的顾客满意管理研究[J].建筑管理现代化,2002(4):40-44. |
| |
| 作者姓名： | 旷开萃 尤建新 |
| |
| 作者单位： | 同济大学经济与管理学院 |
| |
| 摘 要： | 基于房地产开发的问题。本首先分析了目前我国房地产消费市场状况及实施满意度战略的重要意义。然后对顾客满意度和房地产品牌建立的关系进行了研究，最后给出实施顾客满意管理战略的框架和具体措施。
|
| 关 键 词： | 顾客满意管理 房地产业 顾客忠诚度 房地产品牌 品牌战略 房地产市场 价值 |
| 修稿时间： | 2002年10月3日 |
Study about the satisfaction of real estate development and running customers |
| |
| Kuang Kaicui,You Jianxin.Study about the satisfaction of real estate development and running customers[J].Construction Management Modernization,2002(4):40-44. |
| |
| Authors: | Kuang Kaicui You Jianxin |
| |
| Institution: | Economy and management Department of TongJi University |
| |
| Abstract: | Based on real estate development problems, the article analyzes the market condition of real estate consumption in our country recently and the importance of taking customer satisfaction strategy firstly, and then, studies the relation between customer and the erection of real estate produce brand, and finally, the article puts forward a frame of taking customer satisfaction management and concrete measures. |
| |
| Keywords: | Real estate Customer satisfaction the erection of produce brand |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
