| 从USP和ROI理论谈广告主题创意 |
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| 引用本文： | 初琦.从USP和ROI理论谈广告主题创意[J].中小企业科技,2011(5):95-97. |
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| 作者姓名： | 初琦 |
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| 作者单位： | 青岛农业大学海都学院,山东莱阳265200 |
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| 摘 要： | 广告创意产生于构思过程。通过构思,广告人能创造出新的意念和意境。成功的广告创意具有强烈的感染力和感召力,从而带来强大的销售力。文章从USP和ROI理论角度探讨广告主题的创意。
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| 关 键 词： | USP ROI 广告创意 |
Advertising Theme Creation based on USP and ROI |
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| Authors: | CHU Qi |
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| Institution: | CHU Qi (Haidu College of Qingdao Agricultural University,Laiyang Shandong 265200) |
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| Abstract: | Advertising creation is produced during people＇s conception.Based on it,advertising men can create new ideas and artistic conception.Successful ad creation is featured by intensive infection and referent power,which can bring in powerful market prospect Based on the theory of USP and ROI,the paper provides insight into the creation of ad themes. |
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| Keywords: | USP ROI ad creation |
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