| 企业营销渠道策略分析及实践启示 |
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| 引用本文： | 龚雪慧.企业营销渠道策略分析及实践启示[J].中小企业科技,2011(8):4-5. |
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| 作者姓名： | 龚雪慧 |
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| 作者单位： | 常州纺织服装职业技术学院,江苏常州213164 |
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| 摘 要： | 文章介绍了3种研究营销渠道策略的思路,分析了当前营销渠道策略的管理、实践特征,并结合当前营销渠道的成功案例,提出企业构建营销渠道的实践建议。
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| 关 键 词： | 营销渠道 渠道模式 渠道管理 渠道类型 |
Analysis of the Strategies of Corporate Marketing Channels and its Practice |
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| Authors: | GONG Xue-hui |
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| Institution: | GONG Xue-hui (Changzhou Textile Garment Institute,Changzhou Jiangsu 213164) |
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| Abstract: | The paper introduces three ideas about studying the strategies of corporate marketing channels,analyzes their management and practical characters.In addition,based on the successful cases about current marketing channels,it also puts forward the suggestions about the building of marketing channels in enterprises. |
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| Keywords: | marketing channel channel mode channel management channel types |
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