| 我国公益广告事业现阶段存在的问题及对策 |
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| 引用本文： | 温汉华,王振丰. 我国公益广告事业现阶段存在的问题及对策[J]. 中小企业科技, 2011, 0(5): 98-100 |
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| 作者姓名： | 温汉华 王振丰 |
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| 作者单位： | 广西建设职业技术学院,广西南宁530003 |
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| 摘 要： | 近几年公益广告在我国方兴未艾,但国内缺乏对公益广告的理论研究。文章根据我国公益广告事业发展的现状特征对公益广告进行系统地阐述,分析我国公益广告事业现阶段存在的问题,并提出可行的对策。
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| 关 键 词： | 公益广告 创作 发展 媒体 传播 |
Problems in Current Public Advertising Undertaking in China and the Countermeasures |
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| WEN Han-hua,WANG Zhen-feng. Problems in Current Public Advertising Undertaking in China and the Countermeasures[J]. , 2011, 0(5): 98-100 |
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| Authors: | WEN Han-hua WANG Zhen-feng |
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| Affiliation: | (Guangxi Polytechnic of Construction,Nanning Guangxi 530003) |
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| Abstract: | In recent years,public service advertising is unfolding,while domestic research on the theory about public service is few.Based on the status quo of public advertising undertaking in China,the paper elaborates the public advertising and analyzes the problems in this undertaking and puts forward the feasible countermeasures. |
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| Keywords: | public service advertising creation development media communication |
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