An Empirical Analysis of the Strategic Use of Corporate Social Responsibility |
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| Authors: | Donald S. Siegel Donald F. Vitaliano |
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| Affiliation: | Department of Management and Marketing A. Gary Anderson Graduate School of Management University of California, Riverside Riverside, CA 92521; Department of Economics Rensselaer Polytechnic Institute 3405 Russell Sage Laboratory Troy, NY 12180 |
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| Abstract: | Recent theories of the strategic use of corporate social responsibility (CSR) emphasize the role of information asymmetry and how CSR is likely to be incorporated into a firm's product differentiation strategy. A key empirical implication of these theories is that firms selling experience or credence goods are more likely to be socially responsible than firms selling search goods. Using firm-level data, we report evidence that is consistent with this hypothesis. |
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