| 刍议我国农业产业化龙头企业的绿色营销创新 |
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| 引用本文： | 匡远凤.刍议我国农业产业化龙头企业的绿色营销创新[J].企业技术开发,2007,26(10):63-65. |
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| 作者姓名： | 匡远凤 |
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| 作者单位： | 吉首大学广告系 湖南吉首416000 |
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| 摘 要： | 文章阐述了我国的农业产业化龙头企业开展绿色营销创新的重要作用及其必要性,并提出了具体的进行绿色营销创新的途径和策略,以促进我国农业产业化龙头企业的快速、健康发展。
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| 关 键 词： | 农业产业化龙头企业 绿色营销创新 绿色壁垒 |
| 文章编号： | 1006-8937（2007）10-0063-03 |
| 修稿时间： | 2007-07-15 |
On green marketing innovation in China's agricultural industrialization leading enterprises |
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| KUANG Yuan-feng.On green marketing innovation in China''''s agricultural industrialization leading enterprises[J].Technological Development of Enterprise,2007,26(10):63-65. |
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| Authors: | KUANG Yuan-feng |
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| Institution: | Advertising Department, Jishou University, Jishou, Hunan 416000, China |
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| Abstract: | This article elaborated the vital role and its necessity of our country agricultural industrializa-tion leading enterprises carrying out the green marketing innovation,and proposed the specific way and strategy for carrying on the green marketing innovation,so as to promoting our country agriculture industrialization leading enterprises to be fast and health development. |
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| Keywords: | agricultural industrialization leading enterprises green marketing innovation green barrier |
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