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Cross-linguistic validation of a unidimensional scale for cosmopolitanism
Authors:Mark Cleveland,Michel Laroche,Ikuo Takahashi,Seç  il Erdoğan
Affiliation:1. DAN Management and Organizational Studies, University of Western Ontario, 1151 Richmond Street, Social Science Centre Room 4315, London, Ontario N6A 5C2, Canada;2. The John Molson School of Business, Concordia University, 1455 de Maisonneuve Boulevard West, MB-013-237, Montreal, Quebec H3G 1 M8, Canada;3. Faculty of Business and Commerce, Keio University, 2-15-45 Mita, Minato-ku, Tokyo 108-8345, Japan;4. Department of Sociology, University of Western Ontario, 1151 Richmond Street, Social Science Centre Room 7238, London, Ontario N6A 5C2, Canada
Abstract:Consumers' positive dispositions relating to foreign countries, cultures, and products are an important yet under-researched topic, compared against the volume of research on consumers' negative dispositions towards the same. Cosmopolitanism, conceptualized as a general dispositional orientation reflecting an affinity for cultural diversity and the proclivity to master it, garners increasing attention as a variable for international market segmentation. Empirical studies on cosmopolitanism are scarce, principally due to the absence of scale demonstrating sufficient cross-cultural validity across languages. This research reports on such a validation, across four countries and five languages. Psychometric evaluations entailed a number of techniques, including multigroup confirmatory factor analysis. The results largely confirm the cross-lingual applicability of the cosmopolitanism scale.
Keywords:Cosmopolitanism   Globalization   Scale validation   Cross-cultural   Consumer behavior
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