Ethical ideologies,perceived gambling value,and gambling commitment: An Asian perspective |
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Authors: | Nelson Oly Ndubisi Rajan Nataraajan Jennie Chew |
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Institution: | 1. Griffith University, Australia;2. Department of Economics, College of Liberal Arts, 0338 Haley Center, Auburn University, Auburn, AL 36849-5242, USA;3. SME Research Global Group, Jln SB Dagang, Kuala Lumpur, Selangor, Malaysia |
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Abstract: | This study evaluates the relationship between ethical ideology and gambling commitment, and the moderating effect of perceived gambling value. Through a field survey of patrons of a leading Asia's gambling establishment, 382 usable responses were received. Data were analyzed using factor analysis and hierarchical multiple regression. The results show that ethical ideologies and perceived gambling value predict a significant amount of variance in gambling commitment. Specifically, idealism has a negative relationship with number of years of gambling and amount gambled. Relativism associates positively with number of years of gambling and amount gambled. Customer value negatively moderates the relationship between idealism and the two dimensions of commitment, and positively moderates the relationship between relativism and the commitment dimensions. Furthermore, idealism has a negative effect on perceived gambling value, and relativism has a positive effect on perceived gambling value. |
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Keywords: | Gambling Ethical ideology Idealism Relativism Perceived gambling value Commitment |
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