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Collaboration strategy decision-making using the Miles and Snow typology
Authors:Chinho Lin  Hua-Ling Tsai  Ju-Chuan Wu
Institution:1. Department of Industrial and Information Management, National Cheng Kung University, No.1 University Rd., Tainan City 701, Taiwan, ROC;2. Institute of Information Management, National Cheng Kung University, No. 1 University Rd., Tainan City 701, Taiwan, ROC;3. College of Management, National Cheng Kung University, No. 1 University Rd., Tainan City 701, Taiwan, ROC;4. Department of Information Management, National Penghu University of Science and Technology, No. 300, Liuhe Rd., Magong City, Penghu County 880, Taiwan, ROC
Abstract:Engaging in collaboration may be the best way for a firm to enhance its competitive advantages, since this can offer faster access to both resources and capabilities. This study aims to develop a framework for making collaboration partner choice decisions. The authors design a strategic game model of collaboration using Miles and Snow typology. An empirical data set collected from the S&P COMPUSTAT database is adopted to verify the model, and several managerial implications are derived. This model helps a company choose a competitor as a collaborative partner and helps in the selection of a collaboration strategy.
Keywords:Miles and Snow typology  Capability transfer  Collaboration strategy  Game theory
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