| 论开放式基金产品设计与营销 |
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| 引用本文： | 朱继军.论开放式基金产品设计与营销[J].湖北经济学院学报,2001(1). |
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| 作者姓名： | 朱继军 |
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| 作者单位： | 湖北商业高等专科学校会计系!湖北武汉430079 |
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| 摘 要： | 开放式基金推出在即 ,如何开发设计出适合我国机构投资者和普通投资者需求的基金产品 ,并将其成功推销给广大投资者 ,实现成功运营 ,将成为目前国内基金管理公司面临的紧迫问题之一 ,本文提出几种可供设计参考的基金品种和营销策略。
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| 关 键 词： | 开放式基金 基金产品设计开发 营销 |
On Designing and Marketing of Open-end Funding Products |
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| ZHU Ji,jun.On Designing and Marketing of Open-end Funding Products[J].Journal of Hubei University of Economics,2001(1). |
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| Authors: | ZHU Ji jun |
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| Abstract: | With the open end fund's going into exchange,it is urgent for the domestic fund managing companies to develop the funding products suitable for institutional investors and common investors.This paper discusses several funding products and their marketing strategy. |
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| Keywords: | open end fund development of funding products marketing |
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