| 寿险营销的系统思考 |
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| 引用本文： | 肖晗.寿险营销的系统思考[J].保险职业学院学报,2011(4). |
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| 作者姓名： | 肖晗 |
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| 作者单位： | 中国人寿保险股份有限公司; |
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| 摘 要： | 寿险营销已经迈进了营销系统竞争阶段。树立寿险系统营销理念、探索新型的寿险营销管理组织、实现寿险营销规划和营销行为的统一、推进寿险营销信息系统建设是寿险营销系统思考的关键所在。寿险竞争和营销市场的变化莫测,需要营销管理者不断激活系统思维。
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| 关 键 词： | 寿险营销 系统思维 营销组织 营销规划 信息系统 |
A Systematic Thought for Life Insurance Marketing |
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| Xiao Han.A Systematic Thought for Life Insurance Marketing[J].JOURNAL OF INSURANCE PROFESSIONAL COLLEGE,2011(4). |
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| Authors: | Xiao Han |
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| Abstract: | The marketing of life assurance has entered a stage of systematic competition.The key parts of a systematic thinking about life assurance marketing are to establish a marketing idea,explore a new type of assurance marketing management organization,unify the planning and action of life assurance marketing and forwarding the construction of information system.The uncertainties of life assurance competition and marketing require the marketing managers to constantly activate their systematic thinking. |
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| Keywords: | Life assurance Marketing Systematic thinking Marketing organization Marking planning Information System |
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