| 加强校企合作 培养应用型市场营销人才 |
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| 引用本文： | 谭俊华. 加强校企合作 培养应用型市场营销人才[J]. 山东纺织经济, 2010, 0(12): 90-91. DOI: 10.3969/j.issn.1673-0968.2010.12.034 |
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| 作者姓名： | 谭俊华 |
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| 作者单位： | 长江大学管理学院,湖北荆州434023 |
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| 摘 要： | 开展校企合作是培养市场营销应用型人才的一个有效途径,本文结合长江大学市场营销专业开展校企合作的实际情况,对如何开展校企合作进行了深入探究。力求为今后我们做好此项工作提出一些好的建议。
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| 关 键 词： | 市场营销 学校 企业 |
Strengthen School-Enterprise Cooperation,Training Applied Marketing Talents |
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| Tan Junhua. Strengthen School-Enterprise Cooperation,Training Applied Marketing Talents[J]. Economy of Shangdong Textile, 2010, 0(12): 90-91. DOI: 10.3969/j.issn.1673-0968.2010.12.034 |
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| Authors: | Tan Junhua |
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| Affiliation: | Tan Junhua (Management School, Yangtze University, Jingzhou 434023, China) |
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| Abstract: | To carry out school-enterprise cooperation is to develop practical talents of marketing an effective way, this combination of professional conduct Yangtze University marketing the actual situation of school-enterprise cooperation, enterprise cooperation on how to carry out in-depth inquiry. We strive to make this work for the future to make some good suggestions. |
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| Keywords: | marketing school enterprise |
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