| NBA成功经营模式对我国体育经济发展的启示 |
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| 引用本文： | 郜春霞. NBA成功经营模式对我国体育经济发展的启示[J]. 特区经济, 2007, 219(4): 277-278 |
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| 作者姓名： | 郜春霞 |
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| 作者单位： | 商丘职业技术学院,河南,商丘,476100 |
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| 摘 要： | 通过对NBA成功模式的分析总结出:NBA成功的经营模式主要取决于有一个合理的组织结构、完全市场化的经营模式及有竞争力的市场主体。我国体育经济要快速发展,必须走完全商业化、市场化的道路。以市场价值为取向是发展我国体育经济的必然之路。
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| 关 键 词： | NBA 体育经济 市场主体 展望 |
NBA successful operating mode''''s inspiration to China sports economy development |
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| Gao Chun Xia. NBA successful operating mode''''s inspiration to China sports economy development[J]. Special Zone Economy, 2007, 219(4): 277-278 |
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| Authors: | Gao Chun Xia |
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| Abstract: | Through analyzing the successful pattern of NBA showed that successful management pattern of NBA mainly lies on there is a rational organization;market-oriented economic mode and competitive market main body.While there exists the problem in analyzing our country in sports economic growth process,have brought forward road of needing to drive our country sports economic development,must take marketable value as the necessity choosing to develop sports economy of our country. |
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| Keywords: | NBA |
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