| 长江三角洲散客旅游市场整合分析 |
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| 引用本文： | 吴巧新,吴殿廷. 长江三角洲散客旅游市场整合分析[J]. 商业研究, 2007, 19(4): 173-177 |
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| 作者姓名： | 吴巧新 吴殿廷 |
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| 作者单位： | 北京师范大学,地理学与遥感科学学院,北京,100875 |
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| 摘 要： | 基于散客旅游市场的较大份额和增长速度,针对长江三角洲地区散客旅游市场的基础优势明显、以城内客源为主的特征和巨大的发展潜力进行分析,讨论了目前长三角存在的区域旅游合作与散客旅游市场特点衔接不够等散客市场开发问题,从政府、市场和服务角度提出了长三角散客旅游市场整合的建议。
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| 关 键 词： | 长江三角洲 散客旅游 市场整合 |
| 文章编号： | 1001-148X(2007)04-0173-05 |
| 收稿时间： | 2007-01-04 |
| 修稿时间： | 2007-01-04 |
The Analysis of Individual Tourist Market Integration in Yangtze River Delta Region |
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| WU Qiao-xin,WU Dian-ting. The Analysis of Individual Tourist Market Integration in Yangtze River Delta Region[J]. Commercial Research, 2007, 19(4): 173-177 |
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| Authors: | WU Qiao-xin WU Dian-ting |
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| Affiliation: | School of Geography, Beijing Normal University, Beijing, 100875, China |
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| Abstract: | In view of the large market share and high developing speed of the individual tourist market, the paper analyzes the characteristic and the market potential in Yangtze River Delta Region. There exist many problems such as inadequate connection between regional tourism cooperation and individual tourist market features. It suggests for the individual tourist market integration in Yangtze River Delta Region from the viewpoint of government , market and service. |
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| Keywords: | Yangtze River Delta region individual tourist market integration |
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