基于产业集群的企业竞争优势提升研究

本文将企业竞争优势的来源归为一个网络平台及文化层、技术层和市场层等三个层面,以此寻求产业集群为企业竞争优势创造的有利条件。在此基础上,从网络平台的搭建、企业文化的培育、技术创新的推进和市场优势的获取四个纬度提出产业集群视角下企业竞争优势提升的有效途径。

Enterprise competitiveness advantage improving research basing on industry gathering

This paper indicates the source of enter-prises competitive advantages as one network platform and three levels (cultural level, technology level and market level). By analyzing the interrelation between these levels, it analysis enterprises competitive ad-vantages. On the basis of seeking the favorable condi-tions which industry clusters create for enterprises to improve competitive advantages, this paper puts forward the effective approaches of promoting enter-prises competitive advantages under the background of industry clusters from network platform construction, enterprise culture cultivation, technological innova-tion propelling and market advantages obtaining.