英国旅游业发展战略及借鉴价值研究

英国在旅游发展战略和实施措施上,一直是引导世界旅游潮流的前瞻性国家之一.本文重点分析研究了英国旅游发展中,<公共服务协议>的量化管理与服务;市场推广措施与电子旅游的运作;住宿等级的标准制定与规范化管理;及旅游目的地管理中的可持续性战略.针对中国的旅游业现状,对比分析了中国旅游的不足和英国旅游的可借鉴之处.

On the Developing Strategy of UK Tourism Industry and Study of Its Referential Value

UK, one of the leading countries for world tourism on its strategy and performance, has also led the orientation of tourism research in the world. Based on the comparative research of Sino-UK tourism as to its disadvantages in China and advantages in UK, this thesis focuses mainly on four aspects:the measured management and service based on Public Sector Agreement;marketing and promotion based on e-tourism; criteria-making and assessment on nationwide accommodations for quality products, and sustainability of tourism destination management and development, which will be helpful to China's tourism reform and development.