| 体验营销的整合营销模型 |
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| 引用本文： | 王竹. 体验营销的整合营销模型[J]. 福建行政学院福建经济管理干部学院学报, 2002, 0(4): 54-57 |
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| 作者姓名： | 王竹 |
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| 作者单位： | 澳门公开大学,福建行政学院MBA班,福建,福州,350003 |
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| 摘 要： | 阐述了体现及体验营销的基本涵义，构建了体验营销的模式和整合营销模型，提出了体验营销的定位决策，并列举了体验营销的应用例子。
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| 关 键 词： | 体验营销 整合营销模型 营销模式 |
| 文章编号： | 1008-584X(2002)04-0054-04 |
| 修稿时间： | 2002-09-03 |
Experience in the Integrated Marketing Model |
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| by WANG Zhu. Experience in the Integrated Marketing Model[J]. Journal of Fujian School of Administration and Fujian Institute of Economics and Management, 2002, 0(4): 54-57 |
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| Authors: | by WANG Zhu |
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| Affiliation: | by WANG Zhu |
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| Abstract: | This paper defines the concepts of both personal experience and the experience in marketing.It builds up the integrated marketing model,put forward a positioning model for the marketing experience,and discusses some cases on the marketing experience. |
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| Keywords: | experience marketing experience model marketing positioning |
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