Proportionality of Willingness to Pay to Small Changes in Risk: The Impact of Attitudinal Factors in Scope Tests |
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Authors: | Andrea M Leiter Gerald J Pruckner |
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Institution: | 1.Department of Economics and Statistics,University of Innsbruck,Innsbruck,Austria;2.Department of Economics,University of Linz,Linz,Austria |
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Abstract: | Sensitivity (proportionality) of willingness to pay (WTP) to (small) risk changes is often used as a criterion to test for
valid measures of economic preferences. In a contingent valuation (CV) study conducted in Austria, 1,005 respondents were
asked their WTP for preventing an increase in the risk of being killed in an avalanche of 1/42,500 and 3/42,500 respectively.
WTP for the higher variation in risk is significantly greater than WTP for the lower risk change. We find evidence that those
respondents who have had personal experience of avalanches in recent years combine the information about future risk increase—as
provided in the survey—with the observed number of fatal avalanche accidents in the past. Proportionality of WTP holds if
such prior experience is taken into account and if attitudinal factors in scope tests are controlled for.
This research was funded by alpS GmbH—Center for Natural Hazard Management, Innsbruck, Austria. |
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Keywords: | Contingent valuation Willingness to pay Scope test Sensitivity of WTP |
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