| 美国成品油销售市场发展特点与启示 |
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| 引用本文： | 王会良,刘竣川.美国成品油销售市场发展特点与启示[J].国际石油经济,2009,17(11). |
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| 作者姓名： | 王会良 刘竣川 |
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| 作者单位： | 1. 中国石油集团经济技术研究院
2. 中国石化管道储运公司襄樊输油处 |
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| 摘 要： | 纵观美国成品油销售市场一个多世纪的发展历程,可以总结出以下特点:竞争激烈,行业形成期即埋下竞争的种子;金融创新、技术创新和营销创新齐头并进;油品规格多样,区域间供需不平衡;配送体系高效并富有灵活性;仓储行业竞争激烈,油库数目急剧下降;成品油批发形式多样,炼化企业通过批发价格影响销售;生产、炼油、销售脱离,纵向一体化程度逐渐减弱.借鉴美国的成品油销售行业的发展经验,中国成品油销售企业应加大创新力度,推动营销重心向客户转移;积极营造配送网络,降低成品油输送成本;创新体制机制,使销售成为企业最活跃的一环;采用竞合策略,减少降价对企业的冲击.
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| 关 键 词： | 美国 成品油销售 市场竞争 营销创新 配送仓储 批发 体制变化 |
Characteristics and implications of oil products market development in the United States |
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| Wang Huiliang,Liu Junchuan.Characteristics and implications of oil products market development in the United States[J].International Petroleum Economics Monthly,2009,17(11). |
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| Authors: | Wang Huiliang Liu Junchuan |
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| Institution: | Wang Huiliang,CNPC Research Institute of Economics and Technology,Liu Junchuan,Sinopec Pipeline and Reserves Transportation Company,Xiangfan Oil Transportation Centre |
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| Abstract: | From a comprehensive survey of the development of sales of oil products in the United States over more than a century,the characteristics of the market can be summarized as:intensely competitive,innovative financially,innovations in technology and marketing going hand in hand, diverse product ranges and regional disequilibrium between supply and demand.The delivery systems are efficient and highly flexible,the storage industry is highly competitive and there has been a rapid drop in the numbers of fuel depo... |
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