企业主导型高新技术开发区营销平台设计研究

改革开放后的20多年间,我国共建立了53个国家级高新技术开发区。高新区的成立有效地促进了各地高新技术产业的发展,为地方经济发展作出了很大的贡献。以企业主导型高新区为研究对象,讨论了它的发展特点。论证了合理营销平台设计对高新区发展的必要性,并提出了适合不同发展阶段的营销组织结构。

Study of Marketing Platform Design of Enterprise Dominant High-Tech Development Zones

Since the introduction of the reform and opening policy, China has established 53 state-level high-tech development zones, whose establishments effectively promoted the develop ment of high-tech industries and made great contribution to local economy. This paper, mainly focusing on the enterprise dominant high-tech zones, discusses the features of such high-tech zone, demonstrates the necessity of reasonable marketing platform,and provides suitable marketing modes for different development periods.