| 商业银行网上个人业务营销策略探析 |
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| 引用本文： | 王瑞莉,陈晶璞. 商业银行网上个人业务营销策略探析[J]. 陕西省行政学院陕西省经济管理干部学院学报, 2009, 0(2): 112-114 |
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| 作者姓名： | 王瑞莉 陈晶璞 |
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| 作者单位： | [1]西安理工大学高等技术学院,西安710082 [2]燕山大学管理学院,河北秦皇岛066004 |
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| 基金项目： | 河北省教育厅人文社会科学研究项目“基于财务诊断的商业银行中小企业信贷风险防范体系研究”（S050208） |
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| 摘 要： | 商业银行在我国国民经济中起着举足轻重的作用。随着信息技术和网络技术的快速发展,各商业银行已把网上个人金融业务作为今后重要的发展战略。只有进行充分的市场调查和市场细分,加大金融产品和服务的创新,走个性化的商业发展模式,并利用多种渠道和促销策略,与第三方建立安全认证机构,才能促进商业银行网上个人金融业务快速健康发展,防范金融风险。
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| 关 键 词： | 网上银行 个人业务 定制化产品 第三方认证 营销策略 |
Strategy on Online-banking Private Financial Service |
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| WANG Rui-li,CHEN Jing-pu. Strategy on Online-banking Private Financial Service[J]. Journal of Shaanxi Administration School and Shaanxi Economic Management School, 2009, 0(2): 112-114 |
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| Authors: | WANG Rui-li CHEN Jing-pu |
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| Affiliation: | 1. Xi＇an University of Technology, Xi＇an 710082, China; 2. YanShan University, Qinhuangdao 066004, China) |
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| Abstract: | This article has analyzed some problems of our commercial bank in the marketing strategy of online-banking individual financial service, put forwards some advice on marketing strategy. Only by marketing research and market segmentation, innovating in financial product and service, through individuation development pattern, using multi-places and market strategy, establishing security certificate organization with the third party, can make our online-banking individual financial service fleetly and healthy development. |
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| Keywords: | online-banking private service customized products third parties authentication marketing strategy |
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