全业务信息经营商业模式创新研究——以中国移动通信集团广州分公司为例

进入全业务时代，随着产业的融合以及人们对信息需求的更加广泛化与多样化，信息经营将不可避免地成为电信运营商的战略重点。信息经营能力将对企业的可持续发展产生重大影响，而信息运营的成功与否需要与之相适应的商业模式作指引。从研究影响信息经营商业模式的关键要素出发，结合中国移动通信集团广州分公司的探索与实践，提出了信息经营的商业模式构建模型，并对如何进行商业模式的实现进行了阐述。

Research of Innovation Model by Full Service Infomation Management Driven Pattern --Take China Mobile Communication Group,Guangzhou Mobile as an Example

Access to full service era, with the integration of the industry, as well as the information needs of people with a broader variety of information management will inevitably become the strategic focus of telecom operators, the information management capacity of enterprises will have a significant impact on sustainable development, and the information needs of the success of operations corresponding business model as a guideline. This paper studies the impact of information management a key element of business model, combined Guangzhou Mobile exploration and practice of information management proposed business model to build models, and the realization of how business models are described.