| 消费者对绿色产品态度浅析 |
| |
| 引用本文： | 王爱民,魏蓓.消费者对绿色产品态度浅析[J].适用技术市场,2010(4):59-61. |
| |
| 作者姓名： | 王爱民 魏蓓 |
| |
| 作者单位： | 武汉理工大学管理学院,湖北武汉430070 |
| |
| 摘 要： | 随着工业的发展，环境的逐渐恶化，人们的皮肤健康面临着严峻的挑战。绿色化妆品逐渐走入了人们的视野，并成为一个充满希望的市场。立足于中国市场，从绿色化妆品的定义入手，分析了影响消费者态度的因素，并提出了绿色化妆品营销的建议。
|
| 关 键 词： | 绿色化妆品 消费者态度 绿色化妆品营销 |
Analysis of Consumer Attitudes on Green Products |
| |
| Abstract: | With industrial development and the gradual deterioration of the environment, people＇s skin face the severe challenge. Green cosmetics gradually come into people＇s vision and become a promising market. This paper will base on Chinese market, firstly give the definition of green cosmetic, then analyze the factors influencing comsumer attitudes, and Lastly give some advises on how to improve marketing of green cosmetic. |
| |
| Keywords: | green cosmetic comsumer＇s attitude green cosmetic marketing |
| 本文献已被 维普 等数据库收录！ |
|
