我国中学生媒体接触习惯和消费行为实证研究（二）

21世纪是信息时代。大众传媒围绕在中学生生活方方面面，影响日益扩大。为了解当今中学生面对报纸、广播、电视、网络、手机短信等传播形式消费中有哪些习惯和消费行为．通过问卷调查的方式对中学生媒体接触习惯和消费行为进行了专项调查。调查发现当前中学生选择媒体类型首先网络媒体．其次是电视媒体。中学生接触媒体途径开始由传统媒介向新媒介过渡。使用手机上网的已经占到26．23％．并有持续扩大的趋势。中学生主要关注的信息集中在娱乐、教育等方面。接触媒体的目的主要是为了放松精神，辅助学习．娱乐身心。传媒产品对中学生的世界观、价值观、人生观、消费观都有着极为重要的导航作用．建议多开发正面引导和适合中学生群体的媒介产品。

An Investigation Report on the Media of Middle Contact Habit and Consumption Behavior School Student

The 21st century is the information age. Mass media as a carrier and avenue of message promulgate has more and more important function and force on all aspects of middle school students＇ lives. In order to find out consumption habits and behavior of middle school students through mass media such as newspaper, broadcasting, television, network, short message service and so on, we conduct questionnaires＇ survey on media contact habit and consumption behavior of middle school students. According to the survey, we find the middle school students＇ first choice of the media is network media, the second is television. It is a trend for the students to use new medium instead of traditional. It has accounted for 26.23% that the middle school students surf the internet by WAP （Wireless Application Protocol） and the number is growing fast. The information which middle school students concern with is entertainment, education and so on. Their main purpose is relaxation, learning and amusement. The media products have very important directive significances on middle school students＇ view of world, value, life and consumption. So it is meaningful to develop more media products which could provide positive guidance for middle school students.