| 大学生旅游行为特征分析--以杭州市高校为例 |
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| 引用本文： | 金平斌,郎富平.大学生旅游行为特征分析--以杭州市高校为例[J].旅游学刊,2004,19(4):19-22. |
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| 作者姓名： | 金平斌 郎富平 |
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| 作者单位： | 浙江大学城市与区域发展研究所,浙江,杭州,310027 |
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| 摘 要： | 本项研究在抽样调查的基础上，主要通过U检验和非参数x^2检验以及非线性回归分析方法，从与大众旅游者对比以及分别从性别、月生活费差异三个侧面来剖析大学生的旅游消费行为及特征，并在此基础上对如何开拓大学生旅游市场提出一些见解。
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| 关 键 词： | 大学生 旅游行为 市场开拓 杭州 |
| 文章编号： | 1002-5006(2004)04-0019-04 |
Analyses on Tourism Behavior of University Students——Illustratin of Hangzhou City |
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| JIN Ping-bin,LANG Fu-ping.Analyses on Tourism Behavior of University Students——Illustratin of Hangzhou City[J].Tourism Tribune,2004,19(4):19-22. |
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| Authors: | JIN Ping-bin LANG Fu-ping |
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| Abstract: | This research is based on sample survey, which is to analyze university students' tourism behavior and its characteristic by means of U-tests, non-parameter chi-square-test and (nonlinear regressive) analyses, respectively from contracting with social tourists, gender and monthly living expenses.Based on this some suggestions are offered on how to exploit the tourism market of university students. |
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| Keywords: | university students tourism behavior exploiting market Hangzhou |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
