改进我国企业人员推销管理

目前 ,我国不少企业在对推销人员管理上较为粗放 ,存在选拔不严 ,培训不力 ,监管落后 ,激励不当 ,支持不够的问题 ,严重影响企业销售工作。应加强对推销人员的选拔、培训、监管、激励和支持 ,使推销人员管理科学化。

Improving the Management of Sales Forces in Enterprise of China

At presem,many enterprises in our country are exensive in managing the sales forces. Management of sales forces has been hindering by the problems that lenient selection,insufficient training,backward supervision,improper motivation and insufficient support have brought.We should use the advanced foreign experinces for reference,reinforce the selection,training,supervision,motivation and support for the sales forces,and make the management of sales forces scientific.