| 改进我国企业人员推销管理 |
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| 引用本文： | 王恩胡.改进我国企业人员推销管理[J].西安财经学院学报,2000(5). |
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| 作者姓名： | 王恩胡 |
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| 作者单位： | 陕西经贸学院!陕西西安710061 |
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| 摘 要： | 目前 ,我国不少企业在对推销人员管理上较为粗放 ,存在选拔不严 ,培训不力 ,监管落后 ,激励不当 ,支持不够的问题 ,严重影响企业销售工作。应加强对推销人员的选拔、培训、监管、激励和支持 ,使推销人员管理科学化。
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| 关 键 词： | 企业 人员推销管理 经验借鉴 科学化管理 |
Improving the Management of Sales Forces in Enterprise of China |
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| WANG,En,hu.Improving the Management of Sales Forces in Enterprise of China[J].Journal of Xi‘an Institute of Finance & Economics,2000(5). |
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| Authors: | WANG En hu |
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| Abstract: | At presem,many enterprises in our country are exensive in managing the sales forces. Management of sales forces has been hindering by the problems that lenient selection,insufficient training,backward supervision,improper motivation and insufficient support have brought.We should use the advanced foreign experinces for reference,reinforce the selection,training,supervision,motivation and support for the sales forces,and make the management of sales forces scientific. |
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| Keywords: | enterprise managing the sales forces reference the experinces scientific managment |
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